An Outlook for 2022: Analytics and Data Science in Fundraising

Data is becoming more and more pervasive across industries. Analytics has come quite some way in recent years. A growing number of organizations have implemented analytics solutions and started exploring the potential of data science. With continuing technological advances and accelerating digitization, it is not always easy to overview the current developments in advanced analytics and data science. This end-of-year post tries to provide readers with information in a nutshell on contemporary issues in analytics and data science from a nonprofit and fundraising standpoint. 
The infographic below is a "one-pager" for decision makers, analysts, data scientists and anyone interested. We differentiate between the topics that seem to be here to stay and relevant trends that should definitely be considered. In addition, we drop some hyped buzzwords that might be topics for the future and are worth observing. Please feel free to download, share, comment etc.
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It has been a challenging but also inspirational year for many of us. We wish you and your dear ones a happy and peaceful Christmas 2021 and a good start in a successful, healthy and happy 2022.
These are our Christmas wishes in dozens of languages ​🎄!
​All the best and see you in 2022!

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